Tuesday, August 22nd, 2017

Where’s All The Traffic?

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This Is The  Kind Of Traffic I Like To See

This Is The Kind Of Traffic I Like To See

So your affiliate manager hits you up about a campaign that is turning smoking hot right now in a set of countries you typically don’t promote.   You figure, hey, this could be my chance to pull in some conversions from an obscure little geo before many other affiliates jump on the band wagon.  You spend time researching banners and angles you can take to promote the offer in preparation for your run.  You get everything setup (Phone Targetting, OS, Carrier Targeting, etc..) and set the campaign live.  After checking back in a few hours you find out you have less than 100 clicks.  Thinking maybe your bid is too low, you up the bids by 50% and come back a few hours later.   This time only an additional 75 clicks can be counted in your console.   You start to wonder, “what did I do wrong.”  Then it hits you, you’ve never promoted in these set of countries before and you are not sure if your traffic network has much inventory in these areas.

If the above scenario has ever happened to you, you know how frustrating it can be to do a bunch of campaign research and setup only to find the country you are promoting in does not have any traffic.  In my scenario, I checked with my traffic network AFTER THE FACT to find that this was the case.  So I’m writing this blog post to warn would be affiliates that they should ask for a traffic break down by Country and OS at the very least before setting up a massive amount of campaigns and expecting them to work.

Below is the breakdown country of all the click inventory available on my traffic network.  Had I consulted this chart initially, I would not have wasted a bunch of my time trying to get my campaigns working.

Mobile Network Traffic Breakdown

Mobile Network Traffic Breakdown

Let this be a mistake you can learn from.  ALWAYS REQUEST THE TRAFFIC STATS FROM THE NETWORK YOU MAY BE PROMOTING ON.

That’s it – a short and to the point post.
Time to get to work.  Until next time.

– Ollie James Hales

Comments

2 Responses to “Where’s All The Traffic?”
  1. E'dwina says:

    Great tip. I didn’t realize we could request this type of report. Please do more tip post like this in the future.

  2. admin says:

    Sure thing E’dwina. Working on a small case study for the next post. Something you might like..

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